Brand Strategy, Content Strategy, Brand Guide

• Overview: Nancy is a successful therapist mostly known for her ability to break barriers in the sex therapy space. Nancy's personal brand over time had become very niche.

• The goal: Bring awareness to other areas of expertise and widen her target audience. Life coaching, coaching, marriage workshops, speaker, and book author. As well as bring to life her ability to have candid conversation via a podcast. 

• Process: Market research, personal brand development plan, brand map, content strategy map.

• Solution: Personal brand overhaul. Development of a podcast brand that tied in with personal brand. Content strategy plan. Future brand and social media considerations included.