Brand Refresh, Brand Guide, Asset Portal Implementation

• Overview: Refresh brand and bring brand consistency across all 10 church campuses.

• The goal: Change everything (colors, voice, etc) brand wise except logo. Create a franchise portal system with branded assets to make it easy for all 800+ staff to stay in brand.

• Process: Hired an agency to help us strategize and think through brand voice, and brand guide layout. Covid hit, our internal team took over the project at about 65% where we focused on brand voice, colors, and overall layout. We researched and selected a DAM software called brand folder to house all brand assets.

• Solution: New logo color, new color palette with more options, new brand voice, and comprehensive brand guide. Implementation of brand portal, full documentation of taxonomy, over 1600 assets uploaded and housed with an average of 5000+ asset downloads a year.